What this site will refuse.

• No supplement sales, ever. No affiliate links. No discount codes. No partnerships with brands. If a supplement is named on this site, it is named generically (the compound, not the brand) and it is named because the evidence puts it there.
• No lifestyle-brand partnerships. No yoga studio referral. No retreat. No coach. No programme. No app. No platform. No "wellness" arrangement of any kind.
• No medical claims. This page does not treat anything. The body that needs medical care needs medical care. The desk is a companion, not a clinician.
• No body-shaming. The body that drank for years carries what it carries. The page does not promise change. The page describes practice.
• No before/after content. No photographs. No metrics aestheticised. No leaderboards. The body is not content.
• No exploitation of the moment. The chat does not get pushed at someone who has just typed "I am hungover and I want to feel better fast." The free pages do, with the urgent things — water, salt, sleep, the hospital if symptoms warrant — and the bot waits.
• No commission for any clinical, fitness, or food referral. Not for a physiotherapist. Not for a hepatologist. Not for a dietitian. Not for a sleep clinic.
• No turning the body into a brand. There is no James Method, no James Protocol, no James Reset. There is one person's practice, said plainly, with the limits named. The desk does not become a guru.

Each of those is a no that costs the desk money. That is the point.

The Refusals Ledger — cross-link

The Refusals Ledger is a single source of truth and lives on the network's transparency desk. Every commercial offer the desk has refused — across all sites — is logged there in the half-yearly Transparency Post, with the type of offer, the type of party, and what was at stake. A supplement company offering a partnership belongs in that ledger. So does a clinic offering a referral fee for physiotherapy. So does a lifestyle brand offering a discount code arrangement. There is no separate Refusals Ledger on this page. One ledger per fact. Cleaner audit. The first Transparency Post is dated June 2026.

How that is enforced

The refusals above are not preferences, they are the commercial model. The site is funded by network membership and by nothing else, which means the reader is the only party this desk has a relationship with. The editorial standards page sets out how figures are sourced, what the declared conflict is, and how a correction is made.